The Ultimate Guide through the Google Keyword Planner in 2023

Google Keyword Planner works as an assistant to all marketers to plan and evaluate their content. It offers information on average monthly searches, and the amount of competition, and even suggests bids to help advertisers find keywords and calculate the cost of running AdWords ads. It helps to find keywords, for search campaigns, getting fresh concepts for content research and so much more. Now that we have cleared what a planner is, the question arises,

How to use a Google Keyword Planner?

Google Keyword planner is fairly very easy to use. Basically, Google Keyword Planner is one of the tools of the Google ads Platform.  

To use it all we have to do is, simply create a Google Ads account and log in. From there, we can navigate the Keyword Planner tool and enter a list of keywords related to your business or industry. The tool provides data on the average monthly searches for those keywords, as well as information on the level of competition for each term. Simple enough, right?

But, how do we locate it?

Image Credits to Adobe Stock

How to find the Google Keyword planner?

After visiting the Google ads platform, there is the option of Tools & Settings on the right top side of the page. In the “Tools & Settings” Menu, there is the option of “Keyword Planner” on the left side of the menu under the planning tab. Now that we have successfully located it, let’s analyze the Keyword Planner.

There are two  showing two tabs in the Google Keyword Planner tool:

  1. Discover new keywords
  2. Get Search volume or forecast

01. Discover new keywords

In the Discover new keywords tab, we find many keywords related to our input. Here, we can get more ideas related to our keywords. There are two options in the “Discover new Keywords” tab:

Search With Keyword

With this, you can get more ideas related to your keyword. 

Search with Website or URL

With this option, You can get more ideas related to your website.

02.  Get Search Volume or Forecast

In the “ Get Search Volume or Forecast” tab, we can get monthly search Volume, Top of Bid Range, Low Bid Range, Competition, and many more options to enhance your search, content, and overall outlook of the content. 

Google Keyword Planner, has many options to boost the content, and research. In order to actually get its benefits, one has to know how to use it in a proper manner and avail its best benefits.

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